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Department / Function :
Marketing
Location :
Dublin
Contract Type :
Permanent
Working Pattern :
Full-time
Job Advert Description :



About the Role 

An exciting opportunity exists for a talented marketer to manage our highly respected Cider and Premium Beer brands across our Key Account Customers in the On Trade, in addition to the planning & execution of our Wine proposition to the wider on trade.

Key Accounts

• Manage the execution of the strategy, brand positioning, and growth within the On Trade Key Account customer base.
• To execute and evaluate annual brand plans for the assigned Key Account customer base.

Wine Portfolio

• Manage the execution of the strategy, portfolio positioning, and growth within the wider On Trade customer base.
• To execute and evaluate annual wine brand plans for the wider On Trade customer base.

The role purpose is to deploy and deliver winning marketing plans for our strategic brands with our key account customer base, meeting both brand and commercial objectives, in addition to the development and execution of plans that support the overall wine ambition of the business. The Channel Marketing & Planning Manager will partner the brand and customer marketing team, the commercial teams, and our principles to translate commercial & marketing objectives into strong and robust campaigns. Ensure our brands engage consumers in a way which builds positive brand equity.

 

Key Accountabilities 

• Develop and execute the annual on trade BTL channel plan which engages the customer and consumer and drives conversion in line with brand strategy.
• Set clear KPI’s and measures across all BTL activity performance from a ROI perspective making recommendations based on performance review of your brands.
• Working closely with the brand and channel managers, develop the BTL agency briefs by core brands for the on trade.
• Liaise with the sales teams to ensure trade marketing strategies are aligned and contribute to driving sales objectives.
• Customer engagement – creation of compelling sell-in tools to aid the sales team in winning in trade.
• Create joint business plans with commercial teams to build/enhance partnerships with our key account customers.
• Cross functional working with the finance and sales teams to understand the commercial performance of your brands, highlighting and recommending action as required, and identifying opportunities for further revenue and profit growth.
• Management of BTL Key Account budget across core brands in the on-trade portfolio.
• Continuously observe market trends and actively search for new business opportunities in the market, identifying potential for improving and adding new marketing activities.
• Monitor expenditure of external agencies, developing and deploying internal resource/agency where possible and practical.
• Track, record and evaluate all results of marketing activities implemented.
• Internal Communications – manage internal communications throughout the year on the BTL plan across C&C Group.

About you 

You have extensive experience in the FMCG environment, adept at managing multiple stakeholders and navigating complex landscapes. You are comfortable handling a diverse workload of projects in a high-pressure setting.

Driven by consumer insights, you excel in business planning and commercial strategy, demonstrating strong creative skills to translate these insights into compelling narratives for action.

Your track record includes building successful relationships with both internal and external partners. You possess a deep understanding of the drinks industry and the Irish on-trade landscape. Commercially astute, you have relevant experience in managing budgets. With an innovative mindset, you exhibit excellent creative judgment and strong attention to detail.

See attached full job description and person specification 

About Us 

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. 

From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig. 

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at careers@candcgroup.com. All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/

Full job description :
Channel_marketing_and_planning_On_Trade_ROI_Channel_Marketing_Planning_Manager_Key_Accounts_On_Trade_ROI.docx

This vacancy has now expired, and is not accepting any new applications.

Please search for live opportunities or use the Register Interest facility to sign up for job alerts and/or leave your CV speculatively.