Agency Manager

  • Department / Function
  • Marketing & Communications
  • Location
  • Field
  • Contract Type
  • Permanent
  • Working Pattern
  • Full-time
  • Job Advert Description
  • What you'll be doing

    Key measures:

    • Create and secure sign off for an annual Go To Market plan to deliver the conctractual/internal sales & margin targets by specified brand
    • Deliver against contractual obligations

    Create a Go To Market plan for each brand including but not exclusively:

    • New agency on-boarding – Create and implement a launch plan including timings, key deliverables & internal & external communication
    • Price structure – Manage the end-to-end value chain including cost build, A&P support, C&C GB margins, RRSP & customer margins to ensure the brand delivers appropriate commercial returns and rate of sale.
    • Manage the product life cycle - Create the optimum range & stocking policy, manage stock pipefill  & replenishment levels within working capital parametres & create an exit plan for slow selling items as part of an on-going range review.
    • Brand communications – Manage with communication/PR team the internal & external brand communications & create BU’s sales briefings, training & sales support materials.
    • Customer targeting & brand development plan – Work with each agency brand & PROOF to build target outlet profiling, apply this work with each BU to build a customer pipefill plan. Build a brand development plan based on expected distribution & volume gains & review the plan vs targets & actual performance.
    • In conjunction with the brand and our internal marketing team create brand marketing campaigns & outlet activation support – Support ATL brand activity, create a plan in-line with the brand plan/objectives, e.g. drive consumer awareness, drive distribution in on-trade outlets
    • Reporting & plan revision– Manage & communicate performance vs brand development plan & targets, measures are likely to  include £ sales, volume, distribution points, margin, margin vs competitive set & category, share of category and performance vs market trends. Create a plan to take corrective action as required.

    About you

    • Understanding of the UK Drinks Market focusing on the on-trade
    • Brand marketing/trade marketing & supplier management experience
    • High commercial awareness & competence in negotiation at differing levels
    • Ability to communicate & present clearly at all levels of the business including senior levels
    • Able to manage relationships both internally & externally
    • IT Skills familiar with all relevant Microsoft programs
    • Degree educated or equivalent

    What we offer

    We offer a competitive salary & an excellent bonus structure along with a range of fantastic benefits, including:

    • 26 days’ holiday (plus bank holidays)
    • A Contributory Pension Scheme
    • A Share Incentive Plan (subject to eligibility)
    • Private Healthcare Cover and Life Assurance, access to staff sales and retail discounts

    C&C Group is an equal opportunities employer and we welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
  • Full job description
  • Agency_Manager_Nov_21_v1.docx