Head of Customer Marketing

  • Department / Function
  • Marketing & Communications
  • Location
  • Glasgow / Bristol / London
  • Contract Type
  • Permanent
  • Working Pattern
  • Full-time
  • Job Advert Description
  • So what’s involved?

    You will lead the development of branded customer marketing plans in the GB sales channels within the C&C portfolio of beer and premium brands. Oversee the delivery of the brand plans and ensure they are comprehensively communicated to colleagues and customer partners.

    Partner with brand, sales and production teams to bring the C&C Beer and premium portfolio to life with the customer across the channels including On Trade, Off Trade and E-Commerce.

    You will lead the negotiation and agreement of all customer marketing activity and resource focused with both distribution partners and direct customers, propose appropriate levels of customer marketing investment within annual brand planning cycle.

    You will have responsibility of the budget for project delivery and expenditure on external marketing agencies, developing and deploying internal resource and agency where possible.

    What you’ll need:

    • Experience in leading a Marketing team, preferably in a customer orientated drinks environment or within FMCG   
    • Developing successful major customer plans
    • Developing effective customer media plans and providing evaluation of their effectiveness.
    • Experience of applying strategic marketing principles and consumer insights.
    • Highly commercial marketer, comfortable in managing multiple brands to P&L level.
    • Conveys passion about consumers and customers with an understanding of the LAD sector.

    Sound interesting?

    Send us a CV that shows off your marketing skills, and we’ll come back to you as soon as we can.

    C&C Group (and inclusive companies) do not accept unsolicited CV’s from recruiters or employment agencies in response to any of our roles – we will not consider or agree to payment of any referral compensation or recruiter fee relating to unsolicited CVs including those submitted to hiring managers. C&C Group explicitly reserves the right to hire those candidate(s) without any financial obligation to the recruiter or agency.